Jun 08 2007
Raising Rents Without Losing Tenants
I subscribe to a Philosophy that if you find a good tenant, you do everything in your power to keep him/her. If you find a lousy tenant, get rid of them quickly! This has been the case with one tenant of mine. He is currently in a 2 bedroom/2 bathroom condominium I own. He has been my tenant for just about 3 1/2 years and is ideal. I rarely ever hear complaints from him regarding things, he pays his rent on time and is extremely clean. He truly takes care of the property.
I haven't raised the rent on this guy for the entire time he has been there. It is now time to raise the rent to try and get it closer to maret value. The common knowledge is that if you raiuse rents above 30 to 40 bucks, you may lost a tenant. With that in mind I have decided on a $35 per month increase, which still leaves the unit well below market rates.
Interestingly, I was ready to provide a letter to this tenant to raise his rents in December but before I could talk to him about it he told me he would be moving. Being the person that I am, I wanted to make sure that it wasn't anything wrong with the condo itself, location, troublesome neighbors, or possibly something I did. Good for all of us that it was nothing like that it was a happy occasion. He was going to be getting married. This was a second marriage for both of them and both had sons from the previous marraige. Her's would be living with them full time and his comes over every weekend. They needed a 3 bedroom. The date was set for the end of April and they were looking to move into a place in May.
Cha-ching. I had a 3 bedroom coming on the market, close to where they are now and offered it to him. It was a stretch of my time as I expected to have the place ready to rent in Mid-May but I figured I could step up the efforts and get it done a couple weeks early. He was interested, they came to look at it and wanted to take it. With that I saw no reason to offer him the letter to raise the rent. I would re-rent it out at market rate and ke was taking the new place at market rate.
As many things happen the deal fell through. The marriage actually fell through and he ended up staying in the condo. It was a bit of a relief because I was working at breakneck speed to get the unit ready for rental and this game me a little bit of time to move at a slower pace. This is the house that I am currently finding tenants for.
Why the long back story? Well because it got me thinking of ways to raise the rent for tenants and not lose them. I read a lot of articles where landlords send a terse leter sent stating rent will be raised on XX date by $XX amount to a total of $XX per month. I think this impersonal approach is an easy way to lose tenants.
In my letter to raise rents, I take the time to personalize it. I give the details on the increase that the terse letter has but I also give detaisl as to why. for me, it was an increase in codo fees, insurance and a large maintenance cost that was the cataluyst for the increase. I let the tenant know that I appreciated them as as tenant, they way they took care of the property and that I hope they know that it was a purely business decision to raise the rest. I also list the percentage of the increase in the letter. I think that having a small number like that to equate the increase to shows that it is not that high of a number.
With all that said, I am preparing myself for the normal things that come after a rental increase letter. It's usually a bunch of the small things that need to be repaired that the tenant has decided to live with. In my past experiences it's been things like light switches or outlets not working, broken pull cords for ceiling fans, etc. The petty things that a tenat can help them justify the increase in rent. I'll keep you updated as to any of the calls or requests I get about the increase.
web log for us – those that take the time to give a personal tough…..it's not all business
As with many things in life, I try to re-use as much information as possible. Leveraging is important with information as it is with money. I am of the complete mindset that while I may be an innovator and leader in my small piece of the real world, I am not when it comes to the rest of humanity. Someone somewhere has run into the same problem/situation/event/etc that I have somewhere else. If I am lucky, they have posted about it on the Internet.